I started a personal Instagram account with the intention to document my food and to inspire others (women in particular) to live a more colorful, healthy and fruitful life. My plan is to grow this platform and to branch off into other platforms such as YouTube and a blog. These channels will be a jump-off for my ultimate goal in hopes to touch more lives with a non-profit organization aimed at providing high-end kitchen appliances to low income single family homes.
For me, this was the ultimate DIY goal because I utilized all the skills that I've learned over the years. From my time learning about business strategy to marketing strategies and social media tactics, I took all my past experiences and applied it to my personal project.
My old Instagram was @rawveganbunny
You can find me now at @missveganbunny
As a high carb low fat (mostly raw) vegan myself, I wanted to help out a fellow raw vegan with her new e-book. She's been a vegan for 13 years and a raw vegan for 8. She has a strong following and presence in the raw food movement and I wanted to help her further her reach. The book design and photographs were created and shot by me. It was received with lots of praise from the vegan community. Here are a few excerpts from her book.
As a hybrid role of both Creative Director and Art Director, I created innovative social media posts for our client Weight Watchers. This was a very client facing project, with constant collaboration with myself, Ogilvy's account team and Weight Watchers.
Here are a few posts that have generated lots of impressions and engagement across all platforms: Facebook, Instagram and Twitter.
West Side Campaign Against Hunger (WSCAH) is a non-profit organization, through a supermarket style food pantry alleviates hunger and creates a culture that promotes self-reliance and works for change.
WSCAH came to us to design a new clear and dynamic brand identity. We decided to focus on three key themes: Simplicity, Creditability and Boldness.
Our collateral consisted of a new brand identity, logo, bus shelter ads, an annual report, brochure, and website.
Collaboration with Shaobo Han